Private Retirement Schemes (PPA Malaysia)
Client
Private Pension Administrator Malaysia (PPA) – Private Retirement Schemes (PRS)
Solution
Uses digital channels to reach out to targeted audience
- Website Promotion (Monthly Traffic Generation)
- Website Solutions (Landing Pages Creation) for Search Engine Optimization (SEO)
- Digital Advertising (Google Adwords)
- Sign-up Leads Generation (Online Registration)
- Conversion Tracking (MailChimp Online Form Integration & Email Marketing Automation)
- Design Conceptualization & Creation Works (Ad Banners/ Event Flyers/ Poster/ Instagram Banners/ Website Banners/ Newspaper Ads/ Newsletter banner/ Short Motion Video Production)
Results
PRS funds achieved a significant milestone in 2015 with Total Net Asset Value (NAV) reaching RM1.172 billion.
The total number of PPA (Private Pension Administrator) members signed-up stood at 180,651 persons – a significant 40% increase from December 2014.
(Source: https://www.thestar.com.my/business/business-news/2016/03/10/sc-report-2015-prs-funds-net-asset-value-in-2015)
The Private Retirement Schemes (PRS) has hit a quarter of a million members, 250,000 members- a record milestone for the voluntary retirement savings scheme.
(Source: https://www.thestar.com.my/news/nation/2017/08/01/prs-hits-250k-members/)