What is Conversion Rate Optimization ?
Conversion Rate Optimization (CRO) means increasing percentage of visitors to take a desired action such as clicking on a link, purchasing a product, signing up for a service or filling out a form.
Defining Key Results or Key Performance Indicators (KPI) is the first step to any Conversion Rate Optimization (CRO) works.
OKRs stand for “Objectives and Key Results”- is a collaborative goal setting methodology used by individuals, teams, and organizations to track & define measurable outcomes, create alignment, and encourage engagement around measurable goals.
These results need to be tracked and measured by our professional team so that your digital marketing campaign can optimize for further growth. Together, we need to set what success looks like. Our objectives should always be SMART (Specific, Measurable, Achievable, Realistic and Time-Oriented). An example of a SMART goal would be, “we aim to increase website traffic by 10% by the 3-months campaign ended.”
Macro Conversions
KPIs can be broadly divided into Macro Conversion and Micro Conversions. Macro conversions are the primary events of your website that can impact the bottom line- to make a purchase or send you a product enquiry. We shall make the website visitors to do what you want them to do on your website.
Micro Conversions
Micro conversions is a combination steps or milestones that help you reach the end goal. With complete digital marketing strategy, we could have all sorts of micro conversions to help educate prospects, sending them information & remain engaged with those interested to convert into customers.