10 Reasons to include Google Ads in your Digital Marketing Strategy

Get Your Ad on Google Ads (Formerly Google Adwords)

Be seen by customers at the very moment that they’re searching on Google for the things you offer. And only pay when they click to visit your website or call.

Through digital advertising channels (often called Search Engine Marketing, SEM), quick results are expected to be seen within 48-72 hours subject to the authority’s approval. We can now bid for advertisements position from Google Ads (formerly known as Google Adwords).

Search Engine Marketing (SEM) through Google Advertising Network including :-

• Responsive Banners ads (Google Display),
• Text ads (Google Search & Display)
• YouTube Videos (Google Display & YouTube).

Why Google Network?

Over a million businesses rely on Google Ads. Here’s why

1. Attract more customers, get your business found

Whether you’re looking to bring in new website visitors, grow online sales, get the phones
ringing or keep customers coming back for more, Google AdWords can help.

2. Reach the right people at the right time

Your business gets found by people on Google precisely when they’re searching for the things
that you offer.

3. Advertise locally or globally

Target your ads to customers in certain countries, regions or cities – or within a set distance
from your business or shop.

4. Connect with customers across the web with Remarketing

You can reach relevant customers on relevant websites across the web. A range of options let
you target by website type, audience type or remarketing, when and where it matters.

5. Reach your customers, whichever device they’re on

In today’s mobile world, you need to be advertising on every device that your customers are
using – desktop, laptop, tablet and mobile. That way, when they’re searching, browsing or
buying, you’re right there.

6. Measurable, accountable, flexible

Take the guesswork out of your marketing. Google AdWords shows how many people notice
your ads and what percentage click to visit your website or call you. With the tracking tools, you
can even see the actual sales your website is generating as a direct result of your ads.

7. Stop, start, pause, test

You can tweak your ads, try new search terms, pause your campaign and re-start whenever you
like, for free – and all within Google AdWords.

8. No visit, no fee

You only pay when someone clicks your ad to visit your website or calls you. In other words,
when your advertising is working. You only pay for results.

9. Start with any budget & No contract to lock you in

How much you invest is up to you. Just begin with a daily budget that you’re comfortable with,
then adjust as you go. Many businesses get off to a good start with a budget of at least RM20 –
RM50 a day.

You can adjust, pause or end your campaign at any time without extra charge.

10. Flexible budgeting

Setting how much you’re willing to pay each time someone clicks your ad is easy. And you can change it later at any time. You’re always in control