Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines algorithmic system through the natural way of search results (“organic Search”) for targeted keywords.
Digital advertising comprise of all aspects of search marketing including PPC, SEO, affiliate programs, social media campaigns, news portal and others popular advertising platform etc.
See the difference in the table:
|Search Engine Optimization|
(Online Media Paid Placement)
|Cost||Initial investment paid to SEO consultant only.||It costs you money for every visitor click into your website. Do optimize your ads for maximum results!|
|Effectiveness||It provides a unique targeted marketing; you are publishing your website to the people seriously in need of your products or services.||It appears in specified advertisement column letting visitor feel like others similar promotions. It’s important to grab the user’s attention!|
|Organic Result appears at the main section of results page. Research shows users mostly click on organic results (Google/Bing) by a margin of 94 percent to 6 percent compare to advertisements.||Paid Result appears at the top or on the right side (sometimes bottom) depends on the platform. Various channels available including Youtube, Google Display Network, news platform, blog, and etc for maximum exposure!|
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