Email marketing helps you to build a relationship with your customers and is a proven way to nurture leads and convert them into long lasting customers. Email list is the most important element of a successful digital marketing strategy to share your story, promote your business, and showcase your products, all while turning subscribers into paying customers.
How to Build Email List from Scratch
There are lots of ways to find people who will look forward to getting your emails, but we’ve rounded up a few that work best.Create Pop-up Form on your Website
Pop-up forms provide visitors with a quick, convenient way to share contact information and subscribe to your list while they’re browsing your site, making them a powerful tool for audience growth.
Create Opt-In Form on your Website
When people come to your website for the first time and like what they see, they’ll want a way to stay in-the-know about your brand.
Drive Sign-ups through Social Media
Most social media platforms support buttons or forms to your page to encourage your followers to sign up for your email list.
Collect Email Addresses at Store/ Event
Whether it’s at your brick and mortar store, or an event that you’re hosting or attending, when you’re surrounded by people who are into what you do, provide a place for them to sign up and learn more.
Include Sign-up at Checkout
By encouraging customer to sign up for your email list at checkout, you can turn a single transaction into a lifelong fan and repeat customer.
Build Personalized Landing Pages
Using your best imagery and content, landing pages give people a clear call to action and drive email signups way, way up.