InvestSmartSC ScamBuster Run 2017

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Client:

Securities Commission Malaysia

Project:

ScamBuster Run 2017 aims to create awareness among Malaysians about the rise in illegal investment schemes and subsequently develop resistance among investors towards scams- and ultimately lead them to invest in approved investment products in the Malaysian capital market.

Solution:

Uses digital channels to reach out to targeted audience

• Website Promotion (Monthly Traffic Generation)
• Website Solutions (Landing Pages Creation) for Search Engine Optimization (SEO)
• Digital Advertising (Google Adwords)
• Sign-up Leads Generation (Online Registration)
• Conversion Tracking (MailChimp Online Form Integration & Email Marketing Automation)
• Design Conceptualization & Creation Works (Ad Banners/ Event Flyers/ Poster/ Instagram Banners/ Website Banners/ Newspaper Ads/ Newsletter banner/ Short Motion Video Production)

Results

ScamBuster run drew participation of 3,000 people and raised RM100,000 for the National Kidney Foundation.
(Source: https://www.thestar.com.my/business/business-news/2017/10/19/good-turnout-for-sc-investsmart-fest-2017/)