Influencer/ KOL Marketing
Because influencers have established strong connections with their followers, having influencers to represent your brand on will deepen their trust in your brand, products and services.
Influencer Marketing or often called KOL Marketing involves a brand cross-over collaboration with an online influencer (also known as Key Opinion Leader, KOL) to market the brand's products or services.
In recent years, KOL Marketing is becoming more popular because it is cost-effective, authentic, higher engagement rate, and potentially higher conversion rate according to the brand owners feedback.
These influencers have a group of loyal followers. KOL (Key Opinion Leader) mostly believed by its fans base that they are genuine, trustworthy and tend to be experts in a niche such as a YouTuber, Blogger, vLogger, hotographer, fashion stylish, sport lover, designer, entertainer, models, and celebrity.
When brands want to promote their products or services, influencer can send the message to their followers (your target audience) as it is believe to be more effectively and a higher chance to convince their followers to try its product or service. Therefore, it leads to people-based marketing.
Real time interactions through Facebook Live & etc enable influencers to respond to followers' comments instantly through the screen. It is proven to gain huge success in terms of brand exposure and sales conversion due to the instantaneity of live streaming.
Drive traffic to your website with influencers sharing your existing content on their Facebook, Instagram, YouTube, Twitter and blog. Works well when it's published for images, videos and affiliate links.
Influencers will create the content and promote your brand, product or service. Just send the product (if any) you wish to be reviewed and influencers will go through the products thoroughly to deliver accurate information to their followers.
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