Email marketing is the use of email to promote products or services, as well as incentivize customer loyalty. It is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. Email marketing is one of the most effective and popular marketing tools.
Types of Email marketing
There are many different types of email marketing. Each one serves a different purpose and to engage with your audience. Some that are commonly used are:-
Welcome Email
Enable you to make initial contact with your subscribers, so they can get to know you and what your business is all about.
Educational Email
The more educated your subscribers are about what you have to offer, the more likely they will be to purchase your products or services.
Promotional Email
Everyone wants to feel as if they're getting a good deal on something, which is why promotional emails can dramatically increase sales.
Reengagement Email
If your subscribers are in need of "nudging" because they have failed to show further interest, then these types of emails can be very effective.
Newsletters
Keeps subscribers up-to-date with what's going on with your company, familiarizing them with your brand, and more.
Invite Email
Announce upcoming events, new product launches, and seminars to gain attention and increase awareness about special events.