What is SEO and how does SEO work ?

What is SEO ?

Search engine optimization (SEO) is the process of improving the traffic volume and quality of traffic to a website from Google Search Engine Results Page (SERP) algorithmic system through the natural way of search results (“Organic Search“) for targeted keywords. SEO is an important ingredient of a Highly Effective Website when people search for products or services related to your business in search engines.

Ranked Top on Search Engine means popularity gain for your brand since Google viewed your website bring more value to online users. Getting more website clicks, means more business opportunities for you. Customers are more likely to click on natural links than the paid links.  They are more genuine customers – they found you online & this will help build up customer urgency before they engage with you.

A good SEO website will help your company to:

  • Generate more sales leads
  • Stand out from your competitor
  • Calculated and effective ROI
  • Helps in superior sales results
  • Affordable investment for growth

How does SEO work ?

SEO results are not instant and probably within 90 days or above. Some keywords may even take 1-2 years or the worse may not appear in Top-10 listing. Thus, it takes time to do a good SEO. So, what are the activities we could do for SEO?

On-Page SEO

To boost your ranking, our team will optimize your web pages with proper content and make your content easily accessible to search engines.

Off-Page SEO

This involves other websites linking to your website by links exchange or manual submission to global & local search engines and online directories.

Link Building

Website popularity is determined by number of inbound links. We focus on building quality links in efforts to achieve top search engine rankings.

Keyword Research

Keyword is one of the most important SEO elements. To increase organic traffic and search engine ranking, our team will research, analyse, and summarise results to few valuable key phrases tailored to your goals.

Local SEO

For local business, our team will create a local SEO strategy for bringing traffic to your website through specifically targeted local user traffics that will launch your company ranking to reach to the target customer demographic in your local market.

Activity Reports

We provide monitoring and SEO performance evaluation report that indicates your current website ranking in search engine with all your targeted keywords, data about your traffic and top referring keywords to your website.

Search engine rankings mean popularity for your brand. Getting more clicks, means more business value and will build up customer trust before they engage with you. Customers are more likely to click on natural links than the paid links. In simple words, by integrating SEO inside your website, we help to bring prospect customers to your door step!