{"id":61172,"date":"2021-04-14T09:00:49","date_gmt":"2021-04-14T01:00:49","guid":{"rendered":"https:\/\/rainmakerconsultant.my\/?p=61172"},"modified":"2021-04-22T10:54:07","modified_gmt":"2021-04-22T02:54:07","slug":"how-is-seo-different-from-digital-advertising","status":"publish","type":"post","link":"https:\/\/rainmakerconsultant.my\/how-is-seo-different-from-digital-advertising\/","title":{"rendered":"How is SEO different from Digital Advertising ?"},"content":{"rendered":"<div id=\"dslc-theme-content\"><div id=\"dslc-theme-content-inner\"><h4><strong>Search engine optimization (SEO)<\/strong> is the process of improving the volume and quality of traffic to a&nbsp;website from search engines algorithmic system through the natural way of search results (\u201corganic&nbsp;Search\u201d) for targeted keywords.<\/h4>\n<p><\/p>\n<h4><strong>Digital advertising<\/strong> comprise of all aspects of search marketing including PPC, SEO, affiliate&nbsp;programs, social media campaigns, news portal and others popular advertising platform etc.<\/h4>\n<p><\/p>\n<p>See the&nbsp;difference in the table:<\/p>\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:100%\">\n<div class=\"wp-container-1 wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><tbody><tr><td><\/td><td class=\"has-text-align-left\" data-align=\"left\"><strong>Search Engine Optimization<br>(SEO)<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\"><strong>Digital Advertising<br>(Online Media Paid Placement)<\/strong><\/td><\/tr><tr><td><strong>Cost<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\">Initial investment paid to SEO consultant only.<\/td><td class=\"has-text-align-left\" data-align=\"left\">It costs you money for every visitor click into your website. Do optimize your ads for maximum results!<\/td><\/tr><tr><td><strong>Effectiveness<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\">It provides a unique targeted marketing; you are publishing your website to the people seriously in need of your products or services.<\/td><td class=\"has-text-align-left\" data-align=\"left\">It appears in specified advertisement column letting visitor feel like others similar promotions. It&#8217;s important to grab the user&#8217;s attention!<\/td><\/tr><tr><td><strong>Placement<br>Result<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\">Organic Result appears at the main section of results page. Research shows users mostly click on organic results (Google\/Bing) by a margin of 94 percent to 6 percent compare to advertisements.<\/td><td class=\"has-text-align-left\" data-align=\"left\">Paid Result appears at the top or on the right side (sometimes bottom) depends on the platform. Various channels available including Youtube, Google Display Network, news platform, blog, and etc for maximum exposure!<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a&nbsp;website from search engines algorithmic system through the natural way of search results (\u201corganic&nbsp;Search\u201d) for targeted keywords. Digital advertising comprise of all aspects of search marketing including PPC, SEO, affiliate&nbsp;programs, social media campaigns, news portal and others popular advertising [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":61189,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_links_to":"","_links_to_target":""},"categories":[12,11],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How is SEO different from Digital Advertising ? | Malaysia Website Design, Digital Ads, Online Marketing Agency, Internet Marketing Consulting Service in Malaysia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rainmakerconsultant.my\/how-is-seo-different-from-digital-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How is SEO different from Digital Advertising ? | Malaysia Website Design, Digital Ads, Online Marketing Agency, Internet Marketing Consulting Service in Malaysia\" \/>\n<meta property=\"og:description\" content=\"Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a&nbsp;website from search engines algorithmic system through the natural way of search results (\u201corganic&nbsp;Search\u201d) for targeted keywords. Digital advertising comprise of all aspects of search marketing including PPC, SEO, affiliate&nbsp;programs, social media campaigns, news portal and others popular advertising [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rainmakerconsultant.my\/how-is-seo-different-from-digital-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"Malaysia Website Design, Digital Ads, Online Marketing Agency, Internet Marketing Consulting Service in Malaysia\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-14T01:00:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-22T02:54:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rainmakerconsultant.my\/wp-content\/uploads\/SEO-VS-Digital-Advertising.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"rainmakerconsultant@gmail.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/rainmakerconsultant.my\/#organization\",\"name\":\"Rainmaker Solutions Sdn Bhd- Malaysia Website Design, Digital Ads, Online Marketing Agency, Internet Marketing Consulting Service\",\"url\":\"https:\/\/rainmakerconsultant.my\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/rainmakerconsultant.my\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/rainmakerconsultant.my\/wp-content\/uploads\/cropped-rainmaker-logo-own-jpg-white-233x80-1.jpg\",\"contentUrl\":\"https:\/\/rainmakerconsultant.my\/wp-content\/uploads\/cropped-rainmaker-logo-own-jpg-white-233x80-1.jpg\",\"width\":233,\"height\":80,\"caption\":\"Rainmaker Solutions Sdn Bhd- Malaysia Website Design, Digital Ads, Online Marketing Agency, Internet Marketing Consulting Service\"},\"image\":{\"@id\":\"https:\/\/rainmakerconsultant.my\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/rainmakerconsultant.my\/#website\",\"url\":\"https:\/\/rainmakerconsultant.my\/\",\"name\":\"Malaysia Website Design, Digital Ads, Online Marketing Agency, Internet Marketing Consulting Service in Malaysia\",\"description\":\"Digital Marketing Agency in Kuala Lumpur Malaysia\",\"publisher\":{\"@id\":\"https:\/\/rainmakerconsultant.my\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/rainmakerconsultant.my\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/rainmakerconsultant.my\/how-is-seo-different-from-digital-advertising\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/rainmakerconsultant.my\/wp-content\/uploads\/SEO-VS-Digital-Advertising.jpg\",\"contentUrl\":\"https:\/\/rainmakerconsultant.my\/wp-content\/uploads\/SEO-VS-Digital-Advertising.jpg\",\"width\":1920,\"height\":1280},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/rainmakerconsultant.my\/how-is-seo-different-from-digital-advertising\/#webpage\",\"url\":\"https:\/\/rainmakerconsultant.my\/how-is-seo-different-from-digital-advertising\/\",\"name\":\"How is SEO different from Digital Advertising ? 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