What is SEO and how does SEO work ?

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a
website from search engines algorithmic system through the natural way of search results (“organic
Search”) for targeted keywords.

The fact that if you are doing nothing else, search engine placement and keyword related advertising
can make up 80 to 90 percent of your traffic!

A good SEO website will help your company to:

• Generate more sales leads
• Stand out from your competitor
• Calculated and effective ROI
• Helps in superior sales results
• Affordable investment for growth

How does SEO work ?

SEO results are not instant and probably within 90 days or above. Some keywords may even take 1-2
years or the worse may not appear in Top-10 listing. Thus, it takes time to do a good SEO. So, what are
the activities we could do for SEO?

• On page Optimization. Optimizing your web pages with proper page title tag, keyword phrases,
  Meta tags description etc. is essential.
• Off page Optimization. This involves other websites linking to your website by links exchange or manual submission to global & local search engines, online directories, as well as DMOZ
  (Open Directory Project).
• Link building is the process of building inbound links for your websites. The popularity of a
  website is determined by number of inbound links. Our team of highly motivated manual link
  building service experts is trained to focus on building quality links in efforts to achieve top
  search engine rankings.
• Others activity such as installation of robots.txt file & Google sitemap generation.

Search engine rankings mean popularity for your brand. Getting more clicks, means more business
value and will build up customer trust before they engage with you. Customers are more likely to click on natural links than the paid links. In simple words, by integrating SEO inside your website, we help to
bring prospect customers to your door step!